During this session you’ll find out what are the success factors of Polska Press Group, publisher of local media, that withing 5 years time became the seventh internet player on the polish market. Polska Press Group based its change on the knowledge, data and the organic work of all of its teams. Magda herself is and example of change, from a PR worker she underwent a transformation towards the digital, so that in the year 2015 took the responsibility for digitazation of the company as its board member. She’ll tell you how important the language with which you explain the necesity of changes in a company that is used towards the board of directors, board colleagues, as well as the employees. You’ll find if there is a possibility of incorporating innovation in a company without the acquisition of digital competences. How to oppose with the largest internet players? Or perhaps how to utilize the old saying „If you can’t figth it, join it”? Magda will show you how the useage of cloud solutions of MS Office 365, Google Ad Manager, Qlik View improved the organization i work methods of people in PPG.