Over the past few years, the area of innovation and spending on the development of digital tools in the HR world has been rushing at tremendous speed. Companies introduce new solutions, platforms, applications to operate more effectively and reach candidates and employees in an effective and attractive way. We are talking more and more about building a digital experience. What tools do we use on the market, what works and what remains a challenge, and where is the human being in all this? Let's talk honestly about the challenges and experiences as well as what is already working and what is in the area of future trends.