Corporations spend billions of dollars every year on employee training. These investments are meant to increase productivity, improve communication, and boost the bottom line, but often managers and executives feel as if they've thrown away their training dollars. Nothing changes. The problem with corporate training is that when the learners get back to their work, they forget what they've been taught, and/or they're too busy to apply what they just learned. The training investment is wasted. Anthonie Wurth, presenter; “I am a former top athlete who competed at the highest Judo level in the world. I spent many hours every day for many years becoming the best in my sport. I know how to train, and how to make training principles stick. After my Judo career with experience as an Olympic athlete in 1992 in Barcelona, I was a corporate business trainer for knowledge and soft skills for more than ten years. When I compared how training was applied in the sports world versus the corporate world, I noticed a big difference. Training was given, but it was never followed up with reinforcement” The learning industry is good at regurgitating lessons and reminding learners of what they've been taught, but they don't reinforce lessons, which is required to create lasting behavior. In my speaking session, I will explain an effective science-based methodology that has proven its success over the last 20 years. I educate the learning industry and inspire every learning professional to see that reinforcement is much more than just sending reminders or a focus on knowledge retention. How to implement a reinforcement strategy with impact? After the session, the learning professionals know what’s needed for a strong reinforcement strategy. They can create a solid program that reinforces learning and drives the talent and organizational strategies forward. The methodology used in The 7 Principles of Reinforcement is perfectly balanced between engagement and results.