She is “software” lady with a 'never give up' approach, building CX/EX systems for more than 20 years. She has started her Business adventure at SAS Institute then SPIN, NTT, and Genesys today. She is very lucky having a chance to always work for and with the clients trying to optimise their processes and make businesses more efficient, creating solutions which brings real added value and becomes more end user friendly. She is a Trusted Advisor for her clients, she likes changes. She is already experienced enough to know how to eliminate obstacles with empathy. She likes to embrace technology but will never allow it to become.